Methodology

What Rofix measures—and what it does not claim to know.

Transparent measurement matters in a category full of proprietary scores. Rofix uses diagnostic signals to prioritize work, not to imply access to private ranking systems.

RAVI

A Rofix diagnostic summary of observable AI-visibility and website-readiness signals. It is not a score issued by an AI provider or search engine.

Technical

Website health signals such as crawl responses, indexability, links, metadata and other technical checks.

Retrieval

Signals related to whether useful public information is structured and accessible for retrieval-oriented experiences.

Authority

Observable trust and source-quality signals used by the Rofix audit methodology. This does not claim to reproduce a search engine's authority calculation.

Freshness

Signals that help identify whether important public information appears maintained and current.

Entity & citation readiness

Checks for clear entities, relationships, sourceable claims and supporting structure. These indicate readiness, not guaranteed citations.

Interpretation rules

Scores summarize Rofix's own observable checks.
A higher score does not guarantee rankings, AI mentions, recommendations or citations.
AI providers and search engines can change crawling, retrieval and ranking behavior independently of Rofix.
Recommendations should be validated against the site's goals, users and implementation constraints.

View live aggregate benchmarks